Consumer behavior
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2010
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| Edition: | Tenth edition, global edition. |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Call Number: |
HF 5415.32 .S33 2010 c.2 |
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| Copy | On Shelf |
| Copy | On Shelf |