Schiffman, L. G., Kanuk, L. L., & Wisenblit, J. (2010). Consumer behavior (Tenth edition, global edition.). Pearson Education.
Chicago Style (17th ed.) CitationSchiffman, Leon G., Leslie Lazar Kanuk, and Joseph Wisenblit. Consumer Behavior. Tenth edition, global edition. Harlow, England: Pearson Education, 2010.
MLA (9th ed.) CitationSchiffman, Leon G., et al. Consumer Behavior. Tenth edition, global edition. Pearson Education, 2010.
Warning: These citations may not always be 100% accurate.