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Consumer behavior

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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Bibliographic Details
Main Authors:	Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author), Wisenblit, Joseph (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education 2010
Edition:	Tenth edition, global edition.
Subjects:	Consumer behavior. Motivation research (marketing)
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Description
Summary:	Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
Physical Description:	592 pages illustrations (chiefly color), colour portraits 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780137006700 (hardback) 0137006705 (hardback)