Consumer behavior
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2010
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| Edition: | Tenth edition, global edition. |
| Subjects: | |
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| Call Number : | HF 5415.32 .S33 2010 |
MARC
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| 008 | 221104 2010 enkac abi 001 0 eng d | ||
| 020 | |a 9780137006700 (hardback) | ||
| 020 | |a 0137006705 (hardback) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.32 |b .S33 2010 | ||
| 100 | 1 | |a Schiffman, Leon G., |e author. | |
| 245 | 1 | 0 | |a Consumer behavior |c Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. |
| 250 | |a Tenth edition, global edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2010 | |
| 300 | |a 592 pages |b illustrations (chiefly color), colour portraits |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 165.00 |h Kaca Enigma | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Motivation research (marketing) | |
| 700 | 1 | |a Kanuk, Leslie Lazar, |e author. | |
| 700 | 1 | |a Wisenblit, Joseph, |e author. | |
| 999 | |a vtls000060833 |c 104722 |d 104722 | ||