Cover Image

Consumer behavior

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Saved in:

Bibliographic Details
Main Authors:	Schiffman, Leon G. (Author), Kanuk, Leslie Lazar (Author), Wisenblit, Joseph (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education 2010
Edition:	Tenth edition, global edition.
Subjects:	Consumer behavior. Motivation research (marketing)
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Consumer behaviour
by: Putit, Lennora, et al.
Published: (2015)

The Tomorrow people future consumers and how tead them
by: Raymond
Published: (2003)

Consumer behavior Buying, having, and being
by: SolomonlhMichael R.

Consumer behavior
by: SchiffmanlhLeon G.
Published: (2000)

Consumer behavior An applied approach
by: HannalhNessim

Legends in consumer behavior
Published: (2014)

Consumer behavior and marketing strategy
by: Peter lhJ. Paul

Consumer behaviour
by: Blythe, Jim
Published: (2008)

Consumer research postcards from the edge
Published: (1997)

Consumers and services
by: Gabbott
Published: (1998)

Consumer behavior buying, having and being
by: Solomon
Published: (2007)

Understanding green consumer behaviour a qualitative cognitive approach
by: Wagner
Published: (1997)

Consumer behaviour in Asia
by: Schutte, Hellmut
Published: (2000)

The new marketing era marketing to the imagination in a technology driven world
by: Postma
Published: (1998)

Perlakuan pengguna
by: Nabsiah Abdul Wahid
Published: (1999)

Web rules how the Internet is changing the way consumers make choices
by: Murphy, Tom 1953-
Published: (2000)

Consumer market research handbook
Published: (1986)

Consumer behavior
by: Schiffman
Published: (2000)

Consumers
by: Arnould lhEric J.

The soul of the new consumer authenticity what we buy and why in the new economy
by: Lewis
Published: (2000)

The truth about what customers really want
by: Solomon, Michael R.
Published: (2009)

Always on advertising, marketing and media in an era of consumer control /
by: Vollmer, Christopher
Published: (2008)

Market-driven management Using the new marketing concept to create a customer-oriented company
by: Webster, Frederick E.
Published: (1994)

The unmanageable consumer contemporary consumption and its fragmentation
by: Gabriel, Yiannis 1952-
Published: (1995)

Handbook of consumer psychology
Published: (2007)

Handbook of customer satisfaction measurement
by: Hill
Published: (1996)

The social psychology of consumer behaviour
by: Richard P.Bagozzi
Published: (2002)

Handbook of tourist behavior theory & practice
Published: (2009)

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (1997)

The Lead Ladder turn strangers into clients,one step at a time
by: Schaller
Published: (2007)

Marketing research An applied orientation
by: MalhotralhNaresh K.

Essentials of marketing researcs an applied oriention
Published: (2004)

Marketing research in a digital information environment
by: Hair, Joseph F., et al.
Published: (2009)

Essentials of marketing research
by: Zikmund, William G., et al.
Published: (2013)

Marketing research
by: Cooper, Donald R., et al.
Published: (2006)

Exploring marketing research
by: Zikmund
Published: (2000)

Marketing research
by: Chisnall
Published: (2001)

The marketing research process
by: WrightlhLen Tiu

Essentials of marketing research
by: Kumar
Published: (1999)

Marketing research a practical approach for the new Millennium
by: Hair
Published: (2000)