APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2015). Global marketing (Eighth edition, global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Eighth edition, global edition. Harlow, England: Pearson Education, 2015.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Eighth edition, global edition. Pearson Education, 2015.

Warning: These citations may not always be 100% accurate.