Global marketing
This books took an environmental and strategic approach by outlining the major dimensions of the global business environment.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2015
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| Edition: | Eighth edition, global edition. |
| Subjects: | |
| Tags: |
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| Summary: | This books took an environmental and strategic approach by outlining the major dimensions of the global business environment. |
|---|---|
| Physical Description: | 608 pages illustrations (colour), portraits (colour) 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781292017389 (hardback) 1292017384 (hardback) |