Global marketing
This books took an environmental and strategic approach by outlining the major dimensions of the global business environment.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2015
|
| Edition: | Eighth edition, global edition. |
| Subjects: | |
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| 001 | 104776 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241220042024.0 | ||
| 008 | 221104 2015 enkac abi 001 0 eng d | ||
| 020 | |a 9781292017389 (hardback) | ||
| 020 | |a 1292017384 (hardback) | ||
| 039 | 9 | |a 202211041212 |b VLOAD |c 201811211555 |d johari |y 201805021007 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 1416 |b . K44 2015 | ||
| 100 | 1 | |a Keegan, Warren J., |e author. | |
| 245 | 1 | 0 | |a Global marketing |c Warren J. Keegan, Mark C. Green. |
| 250 | |a Eighth edition, global edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2015 | |
| 300 | |a 608 pages |b illustrations (colour), portraits (colour) |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This books took an environmental and strategic approach by outlining the major dimensions of the global business environment. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 165.00 |h Kaca Enigma | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International trade. | |
| 700 | 1 | |a Green, Mark C., |e author. | |
| 999 | |a vtls000060843 |c 104776 |d 104776 | ||