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Global marketing

This books took an environmental and strategic approach by outlining the major dimensions of the global business environment.

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Bibliographic Details
Main Authors:	Keegan, Warren J. (Author), Green, Mark C. (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education 2015
Edition:	Eighth edition, global edition.
Subjects:	Export marketing. International trade.
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