Strategic management concepts & cases
This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Irwin
2013
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| Subjects: | |
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| Summary: | This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision |
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| Physical Description: | various pagings illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071317924 0071317929 (MHID) |