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Strategic management concepts & cases

This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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Bibliographic Details
Main Author:	Rothaermel, Frank T. (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill Irwin 2013
Subjects:	Strategic planning Management
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