Principles of marketing a global perspective

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are pre...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau, Oliver Hon-Ming (Author)
Format:	Book
Language:	English
Published:	Singapore Pearson [2009]
Subjects:	Marketing
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