APA (7th ed.) Citation

Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. H. (2009). Principles of marketing: A global perspective. Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, and Oliver Hon-Ming Yau. Principles of Marketing: A Global Perspective. Singapore: Pearson, 2009.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing: A Global Perspective. Pearson, 2009.

Warning: These citations may not always be 100% accurate.