Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market /

"Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise...

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Bibliographic Details

Main Authors:	Coombs, W. Timothy (Author), Harker, Jennifer L. (Author)
Format:	Book
Language:	English
Published:	New York, NY : Routledge, [2022]
Subjects:	Communication in sports Mass media and sports Sports and globalization Sports > Marketing
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