Sports Marketing : A Global Approach to Theory and Practice /

Sports is big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This international textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry...

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Bibliographic Details

Main Author:	Ennis, Sean (Author)
Format:	Book Chapter
Language:	English
Published:	Cham : Springer International Publishing , 2020
Subjects:	Marketing. Sports sciences.
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