Cover Image

Sports Marketing : A Global Approach to Theory and Practice /

Sports is big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This international textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry...

Full description

Saved in:

Bibliographic Details
Main Author:	Ennis, Sean (Author)
Format:	Book Chapter
Language:	English
Published:	Cham : Springer International Publishing , 2020
Subjects:	Marketing. Sports sciences.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Sport Marketing /
by: Dees, Windy, 1977-, et al.
Published: (2022)

SPORTS MARKETING : A STRATEGIC PERSPECTIVE /
by: Shank, Matthew D., et al.
Published: (2022)

Global sport marketing contemporary issues and practice
Published: (2014)

Sport branding insights
by: Stavros, Constantino, et al.
Published: (2020)

Sport, education and corporatisation spaces of connection, contestation and creativity
by: Kohe, Geoffery Z. 1983-, et al.
Published: (2019)

FINANCIAL MANAGEMENT IN THE SPORT INDUSTRY /
Published: (2021)

The Economics of Sports /
by: Leeds, Michael (Michael A.), et al.
Published: (2023)

The economic theory of professional team sports an analytical treatment
by: Késenne, Stefan
Published: (2014)

Public policy and professional sports international and Australian experiences
by: Wilson, John K., et al.
Published: (2014)

Marketing the sports organisation building networks and relationships
by: Ferrand, Alain
Published: (2009)

Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market /
by: Coombs, W. Timothy, et al.
Published: (2022)

Sports business management decision making around the globe
by: Foster, George 1948-, et al.
Published: (2021)

Sports Science : a complete introduction
by: Simon Rea
Published: (2023)

Methods of research in sport sciences quantitative and qualitative approaches
by: Tenenbaum, Gershon
Published: (2005)

Essentials of marketing a global managerial approach
by: Perreault, William D.
Published: (2000)

Essentials of marketing a global-managerial approach
by: Perreault lhWilliam D.

The Routledge Handbook of Digital Sport Management
Published: (2023)

Global marketing contemporary theory, practice, and cases
by: Alon, Ilan, et al.
Published: (2013)

Performance Analysis in Game Sports : Concepts and Methods /
by: Lames, Martin
Published: (2023)

21st century sports how technologies will change sports in the digital age
Published: (2020)

Marketing a strategic approach
by: McColl-Kennedy
Published: (2000)

Developing sport expertise researchers and coaches put theory into practice
Published: (2008)

Statistics for sport and exercise studies an introduction
by: O'Donoghue, Peter
Published: (2012)

Marketing best practices
Published: (2000)

Internet marketing a practical approach
by: Charlesworth 1956-
Published: (2009)

Practical marketing An Asian perspective
by: WeelhChow Hou

Research methods for sports performance analysis
by: O'Donoghue, Peter
Published: (2010)

Principles of marketing a global perspective
by: Kotler, Philip, et al.
Published: (2009)

Global marketing foreign entry, local marketing and global management
by: Johansson
Published: (2000)

Global marketing foreign entry, local marketing, and global management
by: Johanson lhJohny K.

Social sciences in sport
Published: (2014)

Global marketing strategy
by: CheelhHarold

Acquisition and performance of sports skills
by: McMorris, Terry
Published: (2014)

The sport book the sports, the rules, the tactics, the techniques
Published: (2016)

Team psychology in sports theory and practice
by: Cotterill, Stewart
Published: (2013)

Marketing research a practical approach for the new Millennium
by: Hair
Published: (2000)

Combat sports olympic sports
by: Sandelson
Published: (1991)

Becoming a sport, exercise, and performance psychology professional a global perspective
Published: (2014)

PERFORMANCE ANALYSIS IN TEAM SPORTS
by: Passos, Pedro, et al.
Published: (2017)

Principles and practice of sport management
Published: (2012)