Sports Marketing : A Global Approach to Theory and Practice /
Sports is big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This international textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry...
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Cham :
Springer International Publishing ,
2020
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Table of Contents:
- 1. The Global Sports Sector in Context
- 2. Sport and Its Role and Contribution to Society and Economic Development
- 3. Sports Governance
- 4. Understanding Fans and Their Consumption of Sport
- 5. Sports Distribution and Media Rights
- 6. Formulating and Implementing Sports Marketing Strategy
- 7. Ticketing Strategies in the Sports Sector
- 8. The Sports Product and Brand-Building Decisions
- 9. Globalization Strategies for the Sports Product
- 10. Managing the Sports Sponsorship Process
- 11. Future Challenges for Sports Marketers.