Event Studies : Theory and Management for Planned Events /

"Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them. This insightful volume...

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Bibliographic Details
Main Authors: Getz, Donald, 1949- (Author), Page, Stephen, 1963- (Author)
Format: Book
Language:English
Published: London ; New York, NY : Routledge, Taylor & Francis Group, 2024
Edition:Fifth edition
Series:Events management series
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Perpustakaan Jeneral Tun Ibrahim

Holdings details from Perpustakaan Jeneral Tun Ibrahim
Call Number: GT 3405 .G48 2024
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