Strategic Social Media Management : Theory and Practice /

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the pr...

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Bibliographic Details

Main Author:	Sutherland, Karen E. (Author)
Format:	Book
Language:	English
Published:	Singapore : Springer Nature Singapore, 2024 ©2024
Edition:	Second edition
Subjects:	Marketing Management Social media
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