Marketing Management /

The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial...

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Bibliographic Details

Main Authors:	Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill, 2023
Edition:	Fourth edition
Subjects:	Marketing > Management
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