Marketing Management /
The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill,
2023
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| Edition: | Fourth edition |
| Subjects: | |
| Tags: |
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| Summary: | The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom |
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| Physical Description: | xxiv, 407 pages : illustrations ; 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781260598230 (pbk) 1260598233 (pbk) |