Corporate citizenship successful strategies for responsible companies

International companies such as Levis, Toys-R-Us, Avon, Nike, McDonalds, Texaco, Reebok, Sony and the White House Task Force have learned that putting corporate citizenship at the heart of corporate strategy has given them the competitive edge. The book profiles their efforts and provides innovative...

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Bibliographic Details

Main Authors:	McIntosh, Malcolm 1953- (Author), Leipziger, Deborah (Author), Jones, Keith (Author), Coleman, Gill (Author)
Format:	Book
Language:	English
Published:	London Financial Times / Pitman Publishing 1998
Subjects:	Social responsibility of business Business ethics
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