Cover Image

Corporate citizenship successful strategies for responsible companies

International companies such as Levis, Toys-R-Us, Avon, Nike, McDonalds, Texaco, Reebok, Sony and the White House Task Force have learned that putting corporate citizenship at the heart of corporate strategy has given them the competitive edge. The book profiles their efforts and provides innovative...

Full description

Saved in:
Bibliographic Details
Main Authors: McIntosh, Malcolm 1953- (Author), Leipziger, Deborah (Author), Jones, Keith (Author), Coleman, Gill (Author)
Format: Book
Language:English
Published: London Financial Times / Pitman Publishing 1998
Subjects:
Social responsibility of business
Business ethics
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Social responsibility in a global economy
  • The new corporate citizenship
  • Putting corporate citizenship at the heart of strategy
  • Critical issues in corporate citizenship
  • Managing corporate citizenship
  • Business as if there's a future

Similar Items