The Brandmindset™

Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and other internationally renowned brands.

Bibliographic Details

Main Author:	Knapp, Duane E. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill [2000]
Subjects:	Brand name products Brand name products > Marketing Product management
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