The Brandmindset™
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and other internationally renowned brands.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
[2000]
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| 100 | 1 | |a Knapp, Duane E. |e author | |
| 245 | 1 | 4 | |a The Brandmindset™ |c Duane E. Knapp |
| 264 | 1 | |a New York |b McGraw-Hill |c [2000] | |
| 264 | 4 | |c ©2000 | |
| 300 | |a xxiii, 277 pages |b illustrations 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 400 | 0 | |a Duane E. Knapp | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The BrandMindset Thinking Like a Genuine Brand -- An Introduction to the BrandStrategy Doctrine Process The Roadmap for a Genuine Brand -- The Brand Assessment The Process to Evaluate Current and Future Brand Equity -- The BrandPromise The "Guiding Star" for Genuine Brands -- The Brand Blueprint The Architecture of a Brand -- Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands" -- Creating Brand Advantage Leveraging and Maximizing Brand Equity -- brandstrategy.com -- Brand Tools Organizing Your BrandStrategy Doctrine Process | |
| 520 | |a Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity--based on the experiences of Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and other internationally renowned brands. | ||
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Brand name products |x Marketing | |
| 650 | 0 | |a Product management | |
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