Web rules how the Internet is changing the way consumers make choices

In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagemen...

Full description

Bibliographic Details

Main Author:	Murphy, Tom 1953-
Format:	Book
Language:	English
Published:	Dearborn, IL Dearborn c2000
Subjects:	Internet marketing Consumers
Tags:	Add Tag No Tags, Be the first to tag this record!