Web rules how the Internet is changing the way consumers make choices
In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagemen...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Dearborn, IL
Dearborn
c2000
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 13131 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218055729.0 | ||
| 008 | 150918 2000 ilu i 000 0 eng d | ||
| 020 | |a 079313613X | ||
| 020 | |a 0585182817 (electronic bk.) | ||
| 039 | 9 | |a 201509181642 |b azraai |y 200910081612 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HF 5415.1265 |b .M87 2000 | ||
| 100 | 1 | |a Murphy, Tom |d 1953- | |
| 245 | 1 | 0 | |a Web rules |b how the Internet is changing the way consumers make choices |c Tom Murphy |
| 260 | |a Dearborn, IL |b Dearborn |c c2000 | ||
| 300 | |a x, 303 p. |c 24 cm | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a Introduction: The Powerful Consumer -- Past Is Prologue: The Customer Is Right, Again -- Real-Time Media: Then and Now -- Gadgets: The Future and Getting There -- Interactivity: Taking Control -- Powershopping: Service, Please! -- Finance: In Your Interest -- Powerful Medicine: Cyberdocs On Call -- That's Entertainment: Unlimited Choice -- Journalism Verite: The Global Newsroom -- Introduction: Planning the Future -- Ann Winblad: Hummer-Winblad Venture Partners -- Trip Hawkins: 3DO Company -- Jerry Yang: Yahoo! -- Rebecca Eisenberg: Ecastinc.com -- Andy Grove: Intel Corporation -- Mike Bloomberg: Bloomberg LP -- Jerry Brown: Mayor of Oakland, California -- Paul Erdman: Author and Economist -- Barry Diller: USA Networks, Inc. -- Paul Saffo: Institute for the Future -- Web Rules: Conclusions and Challenges. | |
| 520 | |a In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagement, or risk being barred from the game. Veteran technology journalist Tom Murphy forecasts the changes to come in shopping, finance, media, healthcare, entertainment, and gadgetry. Supplementing his informed predictions are conversations with visionary business leaders such as Barry Diller, Andy Grove, and Jerry Yang. | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Consumers | |
| 999 | |a vtls000013506 |c 13131 |d 13131 | ||