Web rules how the Internet is changing the way consumers make choices
In the Web world, nothing will ever be the same. The Internet is changing the balance of power between consumers, the companies they buy from, and the social and political institutions they interact with. Corporations and institutions have only a small window in which to learn new rules of engagemen...
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| Format: | Book |
| Language: | English |
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Dearborn, IL
Dearborn
c2000
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Table of Contents:
- Introduction: The Powerful Consumer
- Past Is Prologue: The Customer Is Right, Again
- Real-Time Media: Then and Now
- Gadgets: The Future and Getting There
- Interactivity: Taking Control
- Powershopping: Service, Please!
- Finance: In Your Interest
- Powerful Medicine: Cyberdocs On Call
- That's Entertainment: Unlimited Choice
- Journalism Verite: The Global Newsroom
- Introduction: Planning the Future
- Ann Winblad: Hummer-Winblad Venture Partners
- Trip Hawkins: 3DO Company
- Jerry Yang: Yahoo!
- Rebecca Eisenberg: Ecastinc.com
- Andy Grove: Intel Corporation
- Mike Bloomberg: Bloomberg LP
- Jerry Brown: Mayor of Oakland, California
- Paul Erdman: Author and Economist
- Barry Diller: USA Networks, Inc.
- Paul Saffo: Institute for the Future
- Web Rules: Conclusions and Challenges.