Gower handbook of customer service
In a world dominated by look-alike products at similar prices, superior customer service may be the only available route to competitive advantage. This Gower Handbook brings together no fewer than 33 professionals in the field, each one a recognized expert on his or her subject. Using examples and c...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot
Gower
1996
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | In a world dominated by look-alike products at similar prices, superior customer service may be the only available route to competitive advantage. This Gower Handbook brings together no fewer than 33 professionals in the field, each one a recognized expert on his or her subject. Using examples and case studies from a variety of businesses, they examine the entire range of customer service activities, from policy formulation to telephone technique |
|---|---|
| Physical Description: | xxxiv, 611 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0566076888 |