Exploring corporate strategy text and cases
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times Prentice Hall an imprint of Pearson Education
[2002]
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| Edition: | Sixth edition |
| Subjects: | |
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| Summary: | An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. |
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| Physical Description: | xxxvii, 1082 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273651129 |