Exploring corporate strategy text and cases
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times Prentice Hall an imprint of Pearson Education
[2002]
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| Edition: | Sixth edition |
| Subjects: | |
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| Call Number : | HD 30.28 .J648 2002 |
MARC
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| 090 | |a HD 30.28 |b .J648 2002 | ||
| 100 | 1 | |a Johnson, Gerry |e author | |
| 245 | 1 | 0 | |a Exploring corporate strategy |b text and cases |c Gerry Johnson, Kevan Scholes |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Harlow, England |b Financial Times Prentice Hall an imprint of Pearson Education |c [2002] | |
| 264 | 4 | |c ©2002 | |
| 300 | |a xxxvii, 1082 pages |b illustrations |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. | ||
| 650 | 0 | |a Business planning | |
| 650 | 0 | |a Strategic planning | |
| 999 | |a vtls000015770 |c 15672 |d 15672 | ||