Exploring corporate strategy text and cases

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Bibliographic Details

Main Author:	Johnson, Gerry (Author)
Format:	Book
Language:	English
Published:	Harlow, England Financial Times Prentice Hall an imprint of Pearson Education [2002]
Edition:	Sixth edition
Subjects:	Business planning Strategic planning
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