Corporate charisma how to achieve world-class recognition by maximising your company's image, brands, and culture

This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters include: vision, mission and values; the psychology of a company; creating corporate charisma; and commmunicating the personality.

Bibliographic Details

Main Authors:	Temporal, Paul (Author), Alder, Harry (Author)
Format:	Book
Language:	English
Published:	London Piatkus [1998]
Subjects:	Corporative image Brand name product Corporate culture Marketing
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