Corporate charisma how to achieve world-class recognition by maximising your company's image, brands, and culture
This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters include: vision, mission and values; the psychology of a company; creating corporate charisma; and commmunicating the personality.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Piatkus
[1998]
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Table of Contents:
- The power of a winning personality
- Vision, mission and values
- The psychology of corporate charisma
- Creating a corporate personality
- Rolling out personality
- Communicating charisma
- Positioning and personality
- Personality and brand management
- Choosing customers through segmentation
- Understanding customers through market research
- Market developments affecting corporate personality
- Making the future: a note to CEO's