Principles of marketing

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing p...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format:	Book
Language:	English
Published:	Harlow, UK Pearson [2012]
Edition:	Fourteenth edition, global edition
Subjects:	Marketing
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