APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2012). Principles of marketing (Fourteenth edition, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Fourteenth edition, global edition. Harlow, UK: Pearson, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Fourteenth edition, global edition. Pearson, 2012.

Warning: These citations may not always be 100% accurate.