Principles of marketing
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing p...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, UK
Pearson
[2012]
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| Edition: | Fourteenth edition, global edition |
| Subjects: | |
| Tags: |
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| Summary: | Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
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| Physical Description: | 1 volume (various pagings) illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 027375243X 9780273752431 |