Principles of marketing
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing p...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, UK
Pearson
[2012]
|
| Edition: | Fourteenth edition, global edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 16299 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218060542.0 | ||
| 008 | 221104 2012 xxka bi 000 0 eng d | ||
| 020 | |a 027375243X | ||
| 020 | |a 9780273752431 | ||
| 039 | 9 | |a 202211041110 |b VLOAD |c 201512011635 |d azraai |c 201508211524 |d azraai |y 200910090937 |z VLOAD | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .K636 2012 | ||
| 100 | 1 | |a Kotler, Philip |e author | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | |a Fourteenth edition, global edition | ||
| 264 | 1 | |a Harlow, UK |b Pearson |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 volume (various pagings) |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a pt. 1. Defining Marketing and the Marketing Process -- 1. Marketing: Creating and Capturing Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- pt. 2. Understanding the Marketplace and Consumers -- 3. Analyzing the Marketing Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business Markets and Business Buyer Behavior -- pt. 3. Designing a Customer-Driven Strategy and Mix -- 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers -- 8. Products, Services, and Brands: Building Customer Value -- 9. New Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies -- 12. Marketing Channels: Delivering Customer Value -- 13. Retailing and Wholesaling -- 14. Communicating Customer Value: Integrated Marketing Communications Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and Online Marketing: Building Direct Customer Relationships -- pt. 4. Extending Marketing -- 18. Creating Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics | |
| 520 | |a Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. | ||
| 592 | |b 11/11/15 |c Hadiah & Sumbangan |h Muhamad Khairul Azman Bin Isharudin | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Armstrong, Gary |q (Gary M.) |e author | |
| 999 | |a vtls000016441 |c 16299 |d 16299 | ||