Strategic management concepts and cases : a competitive advantage approach / Fred R. David

The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.

Bibliographic Details

Main Author:	David, Fred R. (Author)
Format:	Book
Language:	English
Published:	Boston Pearson 2013
Edition:	Fourteenth edition, global edition
Subjects:	Strategic planning Strategic planning > Case studies
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