Strategic management concepts and cases : a competitive advantage approach / Fred R. David
The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2013
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| Edition: | Fourteenth edition, global edition |
| Subjects: | |
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| Summary: | The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order. |
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| Physical Description: | 267 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273767488 (pbk) |