Strategic management concepts and cases : a competitive advantage approach / Fred R. David
The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2013
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| Edition: | Fourteenth edition, global edition |
| Subjects: | |
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| 100 | 1 | |a David, Fred R. |e author | |
| 245 | 1 | 0 | |a Strategic management |b concepts and cases : a competitive advantage approach / Fred R. David |
| 250 | |a Fourteenth edition, global edition | ||
| 264 | 1 | |a Boston |b Pearson |c 2013 | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 267 pages |b illustrations |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analyis | |
| 520 | |a The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order. | ||
| 592 | |b 9/11/15 |c Hadiah & Sumbangan |h Muhamad Khairul Azman B. Isharudin | ||
| 650 | 0 | |a Strategic planning | |
| 650 | 0 | |a Strategic planning |v Case studies | |
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