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Strategic management concepts and cases : a competitive advantage approach / Fred R. David

The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.

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Bibliographic Details
Main Author:	David, Fred R. (Author)
Format:	Book
Language:	English
Published:	Boston Pearson 2013
Edition:	Fourteenth edition, global edition
Subjects:	Strategic planning Strategic planning > Case studies
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