Power Brands measuring, making and managing brand success
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| Format: | Book |
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Weinheim, Germany
Wiley - VCH
c2007
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| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 20286 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218080400.0 | ||
| 020 | 0 | 0 | |a 9783527502820 |
| 035 | |a 0000032108 | ||
| 039 | 9 | |y 200910091653 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.13 |b R547 2007 |
| 100 | 1 | 0 | |a Riesenbeck |h Hajo |
| 245 | 1 | 0 | |a Power Brands |b measuring, making and managing brand success |c Hajo Riesenbeck and Jesko Perrey |
| 260 | 0 | 0 | |a Weinheim, Germany |b Wiley - VCH |c c2007 |
| 300 | |a xii, 274p. |b col.ill. |c 24cm. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Branding (marketing) |
| 700 | 1 | 1 | |a Perry |h Jesko |
| 999 | |a vtls000029844 |c 20286 |d 20286 | ||