Cross-cultural marketing theory, practice and relevance

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Bibliographic Details
Main Author:	Burton, Dawn, 1961-
Format:	Book
Language:	English
Published:	Milton Park, Abingdon, Oxon New York, NY Routledge 2009.
Subjects:	Marketing. Multiculturalism. Minority consumers.
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Perpustakaan Jeneral Tun Ibrahim

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