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Cross-cultural marketing theory, practice and relevance

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Bibliographic Details
Main Author: Burton, Dawn, 1961-
Format: Book
Language:English
Published: Milton Park, Abingdon, Oxon New York, NY Routledge 2009.
Subjects:
Marketing.
Multiculturalism.
Minority consumers.
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Description
Physical Description:319 p. 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415448921
9780415448925 (hbk)
9780415448932 (pbk.)
041544893X (pbk.)

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