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s2009 nyu | 0 1 0 eng c |
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|a 9780415448925 (hbk)
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1 |
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|a Burton, Dawn,
|d 1961-
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| 245 |
1 |
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|a Cross-cultural marketing
|b theory, practice and relevance
|c Dawn Burton.
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| 260 |
|
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|a Milton Park, Abingdon, Oxon
|a New York, NY
|b Routledge
|c 2009.
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| 300 |
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|a 319 p.
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
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|a Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
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|a Marketing.
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| 650 |
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|a Multiculturalism.
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