Tourism marketing and management handbook

This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and intern...

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Bibliographic Details

Other Authors:	Witt, Stephen F., Moutinho, Luiz
Format:	Book
Language:	English
Published:	New York Prentice Hall 1994
Edition:	2nd ed.
Subjects:	Tourism > Marketing Tourism > Management
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