Tourism marketing and management handbook
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and intern...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice Hall
1994
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| Edition: | 2nd ed. |
| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | 150904 1994 nyuab bi 000 0 eng d | ||
| 020 | |a 0139233849 | ||
| 039 | 9 | |a 201509041112 |b azraai |c 201509041112 |d azraai |y 200910091041 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a G 155.A1 |b T5924 1994 | ||
| 245 | 0 | 0 | |a Tourism marketing and management handbook |c editors, Stephen F. Witt, Luiz Moutinho |
| 250 | |a 2nd ed. | ||
| 260 | |a New York |b Prentice Hall |c 1994 | ||
| 300 | |a xv, 617 p. |b ill., maps |c 29 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a pt.I. The Tourism Environment -- Structure and Sectors -- Regional and Public Sector Policies -- Trends and Developments -- pt.II. Tourism Management -- Strategic and Operational Management -- Financial Management -- Quality management -- pt.III. Tourism Marketing -- Consumer Behavior, Marketing Research, and Segmentation -- Managing the Marketing Mix -- Strategic Marketing and Planning -- pt.IV. Analytical Methods Applied to Tourism -- Economics and Forecasting -- Computer Modeling and Statistics -- Information Systems and Techniques -- Appendix: Computer software | |
| 520 | |a This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size. | ||
| 650 | 0 | |a Tourism |x Marketing | |
| 650 | 0 | |a Tourism |x Management | |
| 700 | 1 | |a Witt, Stephen F. | |
| 700 | 1 | |a Moutinho, Luiz | |
| 999 | |a vtls000020618 |c 30406 |d 30406 | ||