Tourism marketing and management handbook
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and intern...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice Hall
1994
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| Edition: | 2nd ed. |
| Subjects: | |
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Table of Contents:
- pt.I. The Tourism Environment
- Structure and Sectors
- Regional and Public Sector Policies
- Trends and Developments
- pt.II. Tourism Management
- Strategic and Operational Management
- Financial Management
- Quality management
- pt.III. Tourism Marketing
- Consumer Behavior, Marketing Research, and Segmentation
- Managing the Marketing Mix
- Strategic Marketing and Planning
- pt.IV. Analytical Methods Applied to Tourism
- Economics and Forecasting
- Computer Modeling and Statistics
- Information Systems and Techniques
- Appendix: Computer software