Strategic marketing management cases

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Crittenden, Victoria Lynn, Lamb, Charles W.
Format:	Book
Published:	Boston McGraw-Hill 1999
Edition:	6th ed.
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing > Case studies
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Perpustakaan Jeneral Tun Ibrahim

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